One of the most important aspects of a website, mobile app, or webpage is the user’s experience. From the time a visitor hits a website, everything they experience should be smooth from one page to the next. UX is critical to product design and should be obvious to UX designers. However, some still have misconceptions. Here are 3 quick tips the best UX designers should know.
1. Keep Things Simple
Avoid making things too complicated and too busy (having too much) on one page. A page that is too busy is usually a quick turn away for visitors. Remember, everyone does not have 20/20 vision, and some things can be too much and too confusing for the eyes. Often, when a visitor arrives at a “busy” page with confusing elements and distracting typography, they will close out the page, and this could be a lost sale for you.
Tip: Focus on keeping things user-friendly, enabling the visitor to find the information or product needed quickly. Forget about adding all the extras to a site to make it more colorful or too wordy; usually, this is perceived as being too loud.
2. Understand the Needs of Your Visitors
Know your target audience. If you know what your visitors are seeking, the better you will design the website. Your audience will be able to find exactly what they desire with as little effort as possible. Prospective customers/buyers prefer not to jump through hoops trying to find the right product and information.
Tips: Gather feedback through surveys to get to know your audience. Also, observe what products are being purchased by your customers and why.
3. Make Specific Elements Visually Distinctive
An essential goal for a UX designer is to make the layout of a page stand out. It is a way of capturing your audience’s attention and making your site stand out from other competitors. You should be able to capture your audience’s attention with engaging material and a smooth user experience.
Tips: Always make the most valuable information on the site “stand out.” Your visitors should not have to overthink how to use anything on your website, page, or app. The complete experience should be simple.
- Users should always be able to tell what page they are visiting through your navigational tools. Be sure these tools are in plain view, either at the top, side, or bottom of the page.
- All action buttons should stand out with a description of the purpose.
- Colors are important on websites, pages, or apps. Stick to the basic colors and purposes, such as red for important information, blue for text links, and keeping background colors quiet — not busy.
A great UX design keeps everything working smoothly on your platform and creates a better user experience for your visitors. Anything that interferes with a user’s enjoyment should quickly be trimmed away. To find out more information about web design, contact us today!
