Once Upon A Time – Part I
“Tell me a story.” It is one of the first things we ask for as children – and seek out the rest of our lives. We never really grow out of our love of a story: good news, bad news, gossip, jokes, catching up … we communicate most authentically and automatically through stories. Stories help […]
Backlinks and You: Improving Your SEO
Trying to improve your website’s search engine ranking can sound and seem overwhelming. While you’d ultimately like a page one rank, getting there can feel quite intimidating. Where and how do you begin? It’s like eating a gorilla. And as the saying goes, how do you eat a gorilla? One bite at a time. And […]
A Blog that Brings You Business
Blogs are everywhere, this is not news. In fact, it is so not news that you might want to dismiss the idea that a blog could bring you business. Lots of it. And while I don’t fault your skepticism, don’t throw the blog out with the bathwater. Not yet. I am not talking about the […]
Increase Your Conversions in 3 Steps
Why are consumer testimonials so powerful? In his classic text, Influence: The Psychology of Persuasion, Dr. Robert Cialdini explains the psychology of why people say “yes”—and how to apply these understandings in business and in life. In writing the book, he spent three years going “undercover,” applying for jobs and training at used car dealerships, […]
Become a Snail Mail Superstar with Postcards
In a world of social media, web apps, tweets, pings, and invisible ‘clouds,’ the notion of mailing a postcard to market your business seems almost, well, quaint, right? Wrong. There’s a reason postcards have been around since before Al Gore was born, let alone before he invented the Internet. Postcards are affordable, effective, and easy […]
Stop Motion Animation – Holiday Card Video
For the fifth season in a row, West End Marketing has partnered with Drum Creative to design and produce the annual holiday message for The Blood Connection. What began as a printed card delivered via regular mail, has evolved into a stop motion animated holiday video delivered via email, the website, Facebook and Twitter. This […]
Because You CAN, Doesn’t Mean You Should
I’m sure there are a few things we can agree on … Just because you can drive your car 150 miles per hour doesn’t mean you should. (Have you seen what can happen at a Nascar race?) Just because you can eat McDonald’s every single day doesn’t mean you should. (Have you seen Super Size […]
Stop Motion Animation Created With iPhone 4
We love this time of year when we get a chance to create holiday cards for our clients. Sometimes a request may come in to create a holiday-themed video or animation. Check out this concept stop motion animation holiday card we made using an iPhone 4 to present to one of our clients. The photo […]
Are You Writing to 6th Graders?
A good chunk of my professional life has been spent worrying about and improving the readability of the Web. I’m very much like an overprotective mother meeting her daughter’s boyfriends – introduce me to a website and immediately I will start finding fault and discovering things that need fixing. So as the resident Word Nerd […]
What Web Content and Pizza Have In Common
It’s time to eat and you’re starving. You know exactly what you want; thin crust pizza with enough cheese to satisfy any Green Bay fan and enough meat to satisfy two adult carnivores. You order and wait for the result, salivating. Opening the lid to the pizza box, you have very specific expectations as to […]
Let There Be Mom
We are so excited to be working with Let There Be Mom having the privilege of launching their new website. It’s also that time of year again where you, your family, and co-workers can go to many local restaurants in the Greenville area and “Dine Out For Mom” on Thursday, October 20th. We all have […]
10 Things You Didn’t Know About Our Company
We’re competitive, creative, intelligent, and big thinkers. But wait, there’s more! Here’s a closer look at Drum Creative: 1. Purpose: We have a reason for being that goes above and beyond making money. I can’t put it more eloquently than our Content Strategist, “We want to save the world, one website at a time.” It’s […]
