5 Web Design Tips That Will Keep People Coming
Your website design can have a huge impact on your traffic. It can also determine whether your visitors convert to customers, or if they leave and never come back. Your website will benefit by having these five elements and will ensure a positive user experience: Color psychology is a vital part of web design. Dull […]
SEO for eCommerce Explained
SEO for eCommerce is a topic that many online businesses are aware of, but most don’t know how to do it properly. That’s why so many are focused on paid advertising as the primary source of traffic: They are not patient with the long-term property of SEO. For your business to gain a competitive edge […]
How Video Marketing Can Boost Your SEO Efforts
Many businesses make the mistake of underutilizing video marketing. Most marketing companies don’t prioritize videos and the few that do, don’t give it the attention it deserves. Most customers today want to be entertained. They prefer to watch personalized videos. According to a recent study by HubSpot, over 50% of consumers love to watch videos […]
Recession-Proof Your Business with Video
Economies go up and down but some businesses weather the curves better than others. How do you build an online presence that’s strong enough to survive downturns? You need to have an active and engaged list of contacts. It really is that simple. When economies spiral downward, savvy business owners can pivot and adapt their […]
User-Generated Video Content and Social Proof
How can you give your audience the opportunity to interact with your products when you don’t have a brick-and-mortar storefront? How can you demonstrate product quality in a manner that’s relatable, shareable, and engaging? Video content converts customers in the decision-making stage of the buyer’s journey. When trusted peers, experts, or influencers positively interact with […]
Local SEO Tactics Your Business Can Use
So, you’re a local business, and you want to get your business to appear at the top of the search results. You’re not alone. Every small local business wants to do the same. That means you have to do the local SEO (search engine optimization) tactics that will set you apart from the competition. Just […]
Four Costly Video Marketing Mistakes You Should Avoid
To be able to achieve success in producing videos, you need to have a strategy. Nowadays, the competition is tough, given how popular video production has become. If your business has been uploading videos regularly but not receiving the kind of results you desire, here are some mistakes people often make that turn their efforts […]
4 SEO Tactics for Small Businesses with a Tight Budget
Small businesses, especially those just starting out or going through a tough time, may not have a big budget assigned for marketing and SEO. However, not having an effective strategy for doing business online is a recipe for failure. Luckily for you, many SEO strategies work well without spending much money. Choosing the right keyword […]
Which Search Engine Should You Optimize For?
Search Engine Optimization (SEO) is a vital piece of the modern marketing puzzle. It’s a MUST for any business looking to survive the current storm of social distancing and shelter-at-home orders. If you are new to the SEO scene, a business owner who’d like to tackle SEO yourself, or a student of SEO fundamentals, you might think that […]
Favicons Are Now in Google Search
SEO or Search Engine Optimization is essential in making/keeping any business successful. Favicons and SEO can work hand-in-hand in SEO success to keep you ahead of the competition. Favicons are 16X16 images representing a company’s website and/or brand that are placed beside a browser tab, website, bookmark, and more. Typically, the image is the first letter […]
Best Keyword Tools For SEO
Any seasoned online marketer knows the importance of keyword research. If you choose the wrong keyword, you’ll have a hard time ranking. The definition of a wrong keyword is subjective, but generally, for a small business with limited time and budget, any keyword that has high competition and is a mismatch to the conversion goal […]
3 Things Your Website Needs More Than SEO
Websites are — or should be — 24/7 lead-generating assets for your business and your website could be your most important employee. Most people focus on making a website that is optimized for performance in search engines. A website that is responsive across all devices and ranks at the top of Google and will ensure […]
